Saturday, May 17, 2008

Tiny, Meaningless Cultural Difference

In the olden days, being abroad was (probably) really foreign. Distances were vastly more vast when not bridged by modern communications: the internet, etc.

In this age where brands are bigger than countries, you can get a coke anywhere and culture is flatter across the world.

We are left with things like this:



In the UK, the coffee you bought from the supermarket usually came in JARS. Here in Greece, your instant fix tends to be packaged in TINS.

Meaningless?

I don't know. You could read more into it. Maybe you could say that Greeks are more comfortable with ingredients that they cannot see whereas people from Britain are less trusting of authority and need to see the goods through transparent glass before being comfortable with a purchase.

Perhaps it means that Greeks see coffee as more of a basic commodity and Brits see coffee as something more like a treat.

Perhaps it means NOTHING AT ALL!!!

What do you think?

1 comment:

Kat said...

I think it means that Greeks don't use recyclable materials. :)

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